The world of sales has changed. People don't like being sold to these days. And let's be honest with ourselves: Overt sales rarely worked even before the COVID-19 pandemic showed up. That's why it's critical for salespeople to take an educational approach to sales conversations.
Join us for this webinar to learn how to build relationships with prospects through an educational approach fueled by content.
Fill out the form to listen to the webinar.
About the Presenters:
Brittni Ratliff, Vice President of Influence & Co.
Brittni specializes in high-level strategy development and is a pro at helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel and enjoys a strong coffee — and an even stronger whiskey.
Scott A. Rogerson, CEO, UpContent
Scott’s focus centers on the formation of lasting relationships with UpContent’s customers and partners. He is also lead Scout – helping define the team’s priorities in order to best serve the current, and future, needs of UpContent's customers.