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Content Marketing Stats To Bring To Your Next C-Suite Meeting

Content Marketing Stats To Bring To Your Next C-Suite Meeting

ContentMarketingStats.jpgImplementing a content marketing strategy into your current marketing plan is essential for optimal results. Youve no doubt heard this before — perhaps you agree and have even argued such to your C-suite decision makers, but they are still not getting it or arent entirely convinced.

As we discussed in our post last year, sometimes all you need to do to get buy-in is present them with stats so they can see why other marketers are doing this — and what kind of results they’re seeing.

Weve put together an up-to-date list of facts that will be sure to help you win over your key decision makers and have your company implementing content marketing in no time!

  1. 89% of B2B marketers utilize content marketing. (CMI)
  2. Companies funneling more money into their content management budget have increased from 35% in 2015 to 41% in 2016. (Adobe Digital Marketing Survey)
  3. 82% of buyers use whitepapers to help them make purchase decisions. (Demand Gen Report)
  4. 75% of global business leaders say they turn to content to “research complex business ideas” within their fields. (Business 2 Community)
  5. 83% of digitally advanced companies rank content marketing as a crucial investment in the next three years. (Adobe Digital Marketing Survey).
  6. 70% of B2B content marketers say that they will produce more content in 2017 than they did in 2016. (CMI)
  7. 67% of 2016’s leads are generated by businesses with an active blog. (Infusionsoft)
  8. High-quality content leads to seven times as much site traffic. (Atomic Reach)
  9. 75% of marketers saw positive returns from their content marketing efforts. (Contently)
  10. High-quality blog content yields three times as many leads per dollar and 12 times as many leads per month. (Atomic Reach)
  11. 96% of B2B buyers want content created with more input from industry thought leaders. (Demand Gen Report)
  12. 92% of all organizations rank investing in content marketing as “somewhat or very important.” (Adobe Digital Marketing Survey).
  13. When asked what attributed to their organization’s overall success, 85% of B2B marketers said content creation was a factor. (CMI)
  14. A whopping 97% of marketers share business-related content over email, which is why sending out a newsletter is a great way to engage with potential clients! (Demand Gen Report)
  15. Marketers who invest in blogging are 13 times more likely to produce ROI. (Contently)
  16. Among inbound marketing projects, growing SEO, creating blog content, and distributing content are the top priorities for marketers, with 66% indicating SEO is a priority; blog content creation and content distribution were priorities for 60% and 50%, respectively. (HubSpot)

The stats say it all. These will hopefully help prove to your key decision makers that content marketing is worth investing in. What business leader wouldn’t want to be considered a credible thought leader in his or her industry? To get started, check out our free guide to start building your thought leadership.

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About Aly Trost

I'm an avid storyteller and a right-brained thinker who loves to make people laugh by acting out strange, hypothetical scenarios and writing funny sketches. Amy Poehler is my idol, and I have the same thumbs as Megan Fox.


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