Implementing a content marketing strategy into your current marketing plan is essential for optimal results. You’ve no doubt heard this before — perhaps you agree and have even argued such to your C-suite decision makers, but they are still not getting it or aren’t entirely convinced.
As we discussed in our post last year, sometimes all you need to do to get buy-in is present them with stats so they can see why other marketers are doing this — and what kind of results they’re seeing.
We’ve put together an up-to-date list of facts that will be sure to help you win over your key decision makers and have your company implementing content marketing in no time!
The stats say it all. These will hopefully help prove to your key decision makers that content marketing is worth investing in. What business leader wouldn’t want to be considered a credible thought leader in his or her industry? To get started, check out our free guide to start building your thought leadership.
I'm an avid storyteller and a right-brained thinker who loves to make people laugh by acting out strange, hypothetical scenarios and writing funny sketches. Amy Poehler is my idol, and I have the same thumbs as Megan Fox.