It’s easy to default to the most well-known publications when looking to place a bylined article. However, this can be like fighting through the clutter and confusion of a big box store. It attracts a lot of shoppers with its wide variety, but it makes finding help or even getting what you need that much more difficult.
Contributing to these larger, mainstream publications is valuable — I’m not denying that. But as any good marketer knows, you need to reach the right audience at the right time with the right message. With a broader focus, these publications cater to more than one target audience, which means readers can easily skip over your valuable article to indulge in the latest celebrity news or another article examining Marissa Mayer’s wardrobe.
Related Content: 5 Ways to Get the Most Value Out of Your Content
The real benefit of a bylined article is reaching your target audience in a setting where they want to learn more about a specific industry — something that niche publications expertly excel at. Here are a few benefits of a niche publication:
So now that we have the benefits of a niche publication, here are three tips for choosing just the right publication for your guest post:
The Information Age has left editors with a constant need for great content to keep readers engaged and coming back. As an industry professional with expertise to offer readers, you can provide the editors of niche publications with the quality content they need. The key is to not sell your content short by throwing it to a big box store. Strategically position your content in front of the readers who will benefit most from your expertise.
Brittany Dowell is the Vice President of Content with Influence & Co. They help companies establish key leaders as industry experts by getting articles published in reputable publications that reach their target audience.