Conference season is in full swing right now, which can be exciting and a little hectic, too. There are a lot of marketing conferences that could be worth adding to your list, and choosing which ones make the most sense for you and your company can get overwhelming at times. Sometimes, you end up having back-to-back conferences and feel like you’re basically living at the airport.
For example, I’m speaking at Content Marketing World and then immediately heading to another event the next day. Needless to say, it should be an exciting few days.
At this year’s Content Marketing World conference, my session is called “How to Move Your Brand From Your Audience’s Short-Term to Long-Term Memory by Building Trust and Dominating Your Industry.” I’m pretty excited to dive into this topic. If you’ve read my business and marketing book, “Top of Mind,” then you already know it’s one I’m passionate about. (And if you haven’t read it, you can check out a free chapter preview here.)
It’s a key priority for marketers and business leaders to become the resource their audiences think of when they’re ready to make a decision. The thing is that most people in your audience aren’t going to be ready to buy as soon as they meet you — online or in person. You’ve got to build their trust, move into their long-term memory, and stay top of mind.
In my session at Content Marketing World, I’ll focus on how to actually achieve that. So if you’ll be attending the conference this year, I definitely recommend (in a completely and totally unbiased way) registering for my session.
And while you’re at it, here are a few other sessions I suggest checking out:
“Content Buy-In: How Smart Marketers Secure Big Budgets and Drive Organization-Wide Content Marketing Buy-In” and “How to Create a Documented Content Marketing Strategy” — Michael Brenner, CEO of Marketing Insider Group
“The Case for Brand Journalism” — Dan Curran, founder and CEO of PowerPost, a client of ours
“Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence” — Paul Roetzer, founder and CEO of PR 20/20
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