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Case Study: Improving Lead Generation Results by 70% With SEO Content

Case Study: Improving Lead Generation Results by 70% With SEO Content

This article was co-authored by Jeremy Doherty and Taylor Todd.

SEO is no longer a nice-to-have for businesses — it's a must. If your company allocates its resources to create better content that's optimized for search engines, you'll see an impressive return on that investment. This proved to be the case for our client Digilant.

The Strategy

Digilant was looking for a custom content marketing agency that could help them achieve their primary business goals:

  • Increase website traffic
  • Generate leads
  • Enable sales

That's when Influence & Co. came in. Our team worked with Digilant to create a custom content strategy that was tailored to their company's specific needs. The overall objective: Create on-site SEO blog content that drives website traffic and qualified inbound leads.

In order to accomplish this, we leveraged SEO tactics such as quarterly keyword research to create and publish content on Digilant's blog that would improve their online visibility and drive potential customers to their site.

But getting leads through the (virtual) door was only the first step. We also had to ensure that content we created equipped Digilant's sales team with the information they needed to move leads further down the funnel.

The Results

With each passing day, Digilant's content strategy continues to provide immense value to the company. Here are some of the content marketing results we've seen since the beginning of our partnership:

70 percent increase in leads. 19 percent increase in LinkedIn followers.

48% quarterly growth in page-one keyword ranking. 152 page-one keywords in Q2. 225 page-one keywords in Q3.

46 percent increase in organic search traffic. 12 percent increase in social traffic. 30 percent increase in email traffic.

Better sales enablement. "The sales team loves the blogs we've created and has been really happy with the leads they've gotten through these pieces. Content is really helping their business grow!"

How can you improve your keyword search results and drive more qualified leads to your website? Set up a call with our SEO experts to get started on your strategy today!

next level content call set up

 

Picture of Olivia Amos

About Olivia Amos

I’m an account strategist who's dedicated to designing content plans that work for the needs of my clients. When I’m not sending emails, you can find me at local music venues or hanging out with my pets.

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