This article was co-authored by Jeremy Doherty and Taylor Todd.
SEO is no longer a nice-to-have for businesses — it's a must. If your company allocates its resources to create better content that's optimized for search engines, you'll see an impressive return on that investment. This proved to be the case for our client Digilant.
Digilant was looking for a custom content marketing agency that could help them achieve their primary business goals:
That's when Influence & Co. came in. Our team worked with Digilant to create a custom content strategy that was tailored to their company's specific needs. The overall objective: Create on-site SEO blog content that drives website traffic and qualified inbound leads.
In order to accomplish this, we leveraged SEO tactics such as quarterly keyword research to create and publish content on Digilant's blog that would improve their online visibility and drive potential customers to their site.
But getting leads through the (virtual) door was only the first step. We also had to ensure that content we created equipped Digilant's sales team with the information they needed to move leads further down the funnel.
With each passing day, Digilant's content strategy continues to provide immense value to the company. Here are some of the content marketing results we've seen since the beginning of our partnership:
I’m an account strategist who's dedicated to designing content plans that work for the needs of my clients. When I’m not sending emails, you can find me at local music venues or hanging out with my pets.