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Case Study: How We Helped a Wealth Management Firm Expand Its Audience

Case Study: How We Helped a Wealth Management Firm Expand Its Audience

This article was co-authored by Josh Mosley.

Pekin Hardy Strauss Inc., a wealth management company, has been helping its clients navigate turbulent market cycles for nearly three decades.

Pekin Hardy began working with Influence & Co. to increase its online visibility through SEO content. Now well into its third term, Pekin Hardy has a healthy foundation of optimized on- and off-site content that's beginning to have that intended impact.

Here's what SEO success has looked like:

4,010 website users in July 2021; 8,132 website users in April 2022. 5,021 sessions in July 2021; 9,845 sessions in April 2022. 9,674 page views in July 2021; 16,818 page views in April 2022. 1,643 direct traffic in July 2021; 4,109 direct traffic in April 2022. 2,117 organic search traffic in July 2021; 3,648 organic search traffic in April 2022.

Pekin Hardy's users by state have also increased, which has helped the company extend its reach outside of its home state. The business has seen traffic come in from places like California and New York, which signifies that there's an excellent opportunity to target new audiences in other areas.

To learn more about how we've helped companies in a variety of industries reach their goals with content marketing and SEO strategies, check out our case studies below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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About Frances Gordon

I'm a senior content strategist at Influence & Co. I’m a travel nerd at heart and love talking about health, the nonprofit world, CSR, and entrepreneurship. When I’m not at ICo., you’ll find me drinking copious amounts of coffee, eating chocolate, restoring furniture, and watching made-for-TV movies.

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