Pekin Hardy Strauss Inc., a wealth management company, has been helping its clients navigate turbulent market cycles for nearly three decades.
Pekin Hardy began working with Influence & Co. to increase its online visibility through SEO content. Now well into its third term, Pekin Hardy has a healthy foundation of optimized on- and off-site content that's beginning to have that intended impact.
Here's what SEO success has looked like:
Pekin Hardy's users by state have also increased, which has helped the company extend its reach outside of its home state. The business has seen traffic come in from places like California and New York, which signifies that there's an excellent opportunity to target new audiences in other areas.
Jennifer Faddis is the vice president of account services at Intero Digital's Content & PR Division.