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Boost Your Strategy With 'The State of Contributed Content'

Boost Your Strategy With 'The State of Contributed Content'

With the perpetual rise of technology and ever-changing norms, the digital media industry is in a constant state of change.

Influence & Co.'s latest "The State of Contributed Content" report highlights digital media trends that marketers, content creators, and publishers can use to serve their audiences well and achieve their goals.

Between our relationships with editors at online publications and our custom content marketing software, the Influence & Co. team has access to some powerful data.

So we conducted our third digital media survey and used our software to analyze published content to learn more about the state of contributed content and help you make better content decisions driven by data. You can find the full results in our “The State of Contributed Content 2023” report.

To give you a sneak peek, here are a couple of key findings from the report:

  • 97.5% of editors plan to publish the same amount of guest-contributed content — or more — in 2023.
  • 76.7% of editors plan to publish video content in 2023, and 62.8% plan to publish podcasts.

For more data-driven insights to fuel your content and digital marketing efforts, download your free copy of our “The State of Contributed Content 2023” report below.

Influence & Co. 2023 State of Contributed Content. Image Contents: blue circle behind illustration of paper, picture, and video



Picture of Lauren Tellman

About Lauren Tellman

I'm a content-obsessed word person with a passion for finding the coziest coffee shop in town. By day, I'm the content marketing manager at Intero Digital's Content & PR Division. In my downtime, you can find me hanging out with my husband and son, reading a book, sipping a latte, drawing, hand lettering, or watching "The Office" for the zillionth time.


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