There’s a reason mega-corporations make the perfect villains in any blockbuster hit. Even the most deplorable antagonist still has a human side that’s difficult to ignore. But an impersonal company bent on profit at any cost? That’s a villain audiences love to hate.
If you’ve invested your time and knowledge in content creation, you know the sting of an article that doesn’t get results. It’s disheartening — and even a little painful.