Every year around this time, influencers and industry leaders gather at variousmarketing conferencesand leadership events to learn from the best, rub elbows, network, and gather new insights they can share with their teams. On Sept. 26 and 27, I’ll be doing just that atBrand ManageCamp 2017.
When Influence & Co. started years ago, content was still a pretty difficult term to grasp. Almost no one really knew whatcontent marketingwas — and we now live in a world where content is literally everywhere. That can be both good and bad. Sure, more people and brands understand the value of content, and that’s great. But when too many people create low-quality or self-promotional content, all it does is add to the noise and make it harder for you to earn trust.
In my session this year, I’ll talk about how you can use content to engage your audience, build trust, and position your brand to become top of mind, even among all the noise online. Check out this video I made for more details:
If you’ll be attending Brand ManageCamp this year, make sure to register for my session. I hope to see you there!
Want to grab drinks in Las Vegas? Connect with me at Brand ManageCamp by filling outthis form.