We humans are wired for sight. According to the Visual Teaching Alliance, our retinas connect to 40 percent of all nerve fibers connected to the brain, and we process visual information 60,000 times faster than text.
That’s why you seldom remember that block of text from your favorite journal but often remember that same content presented in visual form on your favorite blog.
So to be effective in educating and engaging your audience members during their interactions with your brand, you have to be sure the content you’re creating is easy — and enjoyable — to consume. Beyond ensuring the content itself is high-quality and targeted to the right audience, you can make it visual to increase its chances of being noticed, remembered, and valuable to your readers.
Thankfully, there are several free and easy-to-use tools to help you do just that:
Now, you might be wondering how you can actually use tools like these to create great visual content. While the possibilities are endless, here are a few ways our team uses them in our efforts:
As always, none of these tools can take the place of a good message. Bad content in a shiny wrapper is still bad content. But these tools can save you time and stress by reducing the work and decision-making required to produce visually appealing content, which makes it that much easier to produce compelling content that people notice and remember.