Content marketing is a strategy that can be shaped and molded to meet myriad goals, especially for businesses in the B2B space. Because of that, we've had the pleasure of working with some truly incredible clients in a wide variety of industries, including technology, software-as-a-service, insurance, cybersecurity, marketing, real estate, and many more.
Our clients' content marketing goals usually include lead generation, brand awareness and thought leadership, SEO, or sales enablement. For each of these goals, our team will create a fully customized content strategy made up of a range of deliverables to make sure we're maximizing the measurable content marketing ROI we're able to help them achieve.
Earned media, including guest posts and press mentions, is a key component in most of our clients' content marketing strategies because it can help them build brand awareness and generate leads. As content experts, we get super excited to find opportunities to feature our clients' expertise in publications and podcasts that are regularly engaged with by their target audiences. Read on to see some of the wins our clients were able to achieve in December!
Jennifer Faddis is the vice president of account services at Intero Digital's Content & PR Division.