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5 Clients' Content Marketing Wins: Dec. 2021

5 Clients' Content Marketing Wins: Dec. 2021

Content marketing is a strategy that can be shaped and molded to meet myriad goals, especially for businesses in the B2B space. Because of that, we've had the pleasure of working with some truly incredible clients in a wide variety of industries, including technology, software-as-a-service, insurance, cybersecurity, marketing, real estate, and many more.

Our clients' content marketing goals usually include lead generation, brand awareness and thought leadership, SEO, or sales enablement. For each of these goals, our team will create a fully customized content strategy made up of a range of deliverables to make sure we're maximizing the measurable content marketing ROI we're able to help them achieve.

Earned media, including guest posts and press mentions, is a key component in most of our clients' content marketing strategies because it can help them build brand awareness and generate leads. As content experts, we get super excited to find opportunities to feature our clients' expertise in publications and podcasts that are regularly engaged with by their target audiences. Read on to see some of the wins our clients were able to achieve in December!

Client Wins of the Month. Guest Post, Harvard Business Review: “A Beginner’s Guide to Socially Responsible Investing” by Matthew Blume from Pekin Hardy Strauss Wealth Management. Podcast Interview, Human Capital Innovations: “What the ‘Great Epiphany’ Has Taught Us About Employer Branding” with Bryan Adams from Ph.Creative. Guest Post, TechCrunch: “If We Can’t Design Autonomous Robots, Maybe They Can Design Themselves” by Gideon Kimbrell from InList. Guest Post, CrunchBase News: “CleanTech Burned VCs Once. Here’s Why That Won’t Happen Again” by Dan Conner from Ascend Venture Capital. Press Mention, InsideBIGDATA: “Big Data Industry Predictions for 2022” featuring Matthew Rocklin from Coiled.

 

Interested in learning more about how content marketing has helped real companies see tangible business results? Click below to check out our client case studies.

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

Picture of Jennifer Faddis

About Jennifer Faddis

Jennifer Faddis is the vice president of account services at Influence & Co.

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