There's no doubt social media can be an effective tool for businesses. But social media can take a brand beyond just a new product launch or company announcements. Social media is a powerful tool to help build and reinforce a positive company culture.
A great company reputation is essential for bringing in new hires, keeping current employees happy, and driving overall success. The modern business world is fast-paced, and sadly, leaders can become so focused on productivity that they forget to celebrate employee achievements. Congratulating a team for a job well done can help create a sense of community and strengthen your organizational identity.
Social media shoutouts aren't just for internal recognition, either. When employees and co-workers publicly appreciate one another's contributions on platforms like LinkedIn, Facebook, Twitter, and Instagram, it gives outsiders a glimpse into your work environment and company values. Sharing company wins and team successes can be a game changer for your employer brand, attracting top talent that's eager to join a company with a positive culture.
Here are four sure-fire ways to tell the world about your brilliant employees:
One method for fostering a sense of community within your company is creating a unique hashtag for employee shoutouts on social media platforms. Encourage employees to use this hashtag when sharing about their colleagues on social media, whether for a quick win or after completing a long-running project. Similarly, encourage employees to share small acts of kindness or tag a co-worker in a gratitude post.
Additionally, hashtags allow other team members to easily find and engage with these positive stories, further strengthening the company's culture. Who knows, you might even go viral! Using hashtags makes it easy to find and track shoutouts and builds a centralized space where employees can celebrate and support one another. Whether it's #SuperStarSquad, #TeamworkMatters, or #PizzaInTheBreakroom, a catchy hashtag adds a bit of fun to your shoutouts and strengthens the sense of community within your company.
Inspire employees to like, comment on, or share shoutouts to show their support and appreciation. While some might initially feel hesitant (not everyone is a social media buff), motivate employees with competitions or design awards for the most creative posts. Hand out prizes or unique gifts, such as a personalized trophy. And don’t forget that the best way to enhance the impact of social media shoutouts is through active engagement with these posts.
Publicly praising colleagues for their achievements, milestones, and acts of kindness can also have a pay-it-forward effect. You can boost their self-esteem and foster a sense of unity and support among your team.
Don't keep your company's positive culture a secret; showcase it to the world through social media. Share photos and videos of your team outings, company events, and awards ceremonies. Everyone loves a #TGIF dance video, bring your dog to work day, and that excellent photo of Ted taking a quick nap at his desk.
Highlight those awesome moments when your employees shine, and let everyone see the camaraderie and good times that permeate your workplace. Showcasing these moments of celebration reinforces the best aspects of your company culture, making it more appealing to current and potential employees, clients, and partners.
Dust off that well-written mission statement and use social media to highlight company values and goals. These company objectives are crucial in shaping your culture, so why not align your shoutouts with those values? If teamwork is a core principle, spotlight employees who excel at collaboration or share stories of successful team projects.
When you demonstrate how your employees embody great values, you reinforce their importance and create a culture that embraces everyone’s successes. It's a win-win situation where employees feel recognized and company culture thrives.
Mike Szczesny is the owner and vice president of EDCO Awards & Specialties, a dedicated supplier of employee recognition awards, athletic awards and other branded merchandise. Szczesny takes pride in EDCO's ability to help companies go the extra mile in expressing gratitude and appreciation to their employees. He resides in Fort Lauderdale, Florida.