Our team is dedicated to using content to build credibility and value for our clients, and while I write and contribute to various platforms, I’ve never done a deep analysis of the aftermath of publication.
I recently wrote an article for the LinkedIn publishing platform and decided it was time to truly understand the ripple effect created by one piece of content.
My goal was to engage an audience around a topic I’m passionate about: the need for more empowering content regarding women in the workforce.
But the article ended up generating more interest than I’d imagined, helping our company in ways both expected and surprising.
I’m even using it as inspiration for a blog post — the very one you’re reading. See what I did there?
As expected, sharing this content on LinkedIn brought certain benefits, including:
The article also produced the following unexpected, but welcome, results:
Related Content: Serendipity: The Pleasant Surprises of Content Marketing
Some other potential benefits may still result from the article, such as:
This article’s subject matter obviously struck a chord with readers, but its success can also be attributed to my efforts to maximize its exposure.
To make the most of the article, I used the same checklist we share with our clients:
The heart of Influence & Co. is helping individuals and companies by leveraging content. The great results of my own LinkedIn article have provided a rare and exciting opportunity for our company to experience those benefits firsthand.
Post by Kelsey Meyer.