I’m pretty stoked to share what I’m digesting this week. Although my list is on the unconventional side, the variety reflects my eccentric personality — or so I’m told.
As the vice president of account strategy, I see countless articles go out the door for our clients and read content marketing blogs throughout the day. When I get time to slow down and unwind, I look to podcasts, documentaries, and a bit of comedy to get me motivated for the next day!
What I’m Reading:
“The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work” by Shawn Achor
I’m only 100 pages into this book, but the author has already pulled me in with the fascinating psychology studies he refers to. Achor is a Harvard psychology professor turned consultant who discusses happiness and its impact on performance and success at work.
While some people assume success leads to happiness, Achor makes a case for the opposite. He sprinkles in inspiring personal stories that demonstrate the power happiness has to turn a failing company around.
My favorite chapter so far is “Principle #2: The Fulcrum and the Lever.” It reminds readers that we control our happiness and can always improve our potential. Sharing this chapter with our account strategy team was the perfect way to encourage their personal development.
What I’m Watching:
“You’re the Worst” on Hulu
My fiancé and I recently watched the first season of “You’re the Worst.” We’re diehard “Sons of Anarchy” fans, so we give FX a chance on nearly every new show. This one is a little lighter but still a typical, slightly raunchy FX comedy. The show follows a Los Angeles couple in their early thirties and a close group of friends who are all determined not to become “those people” who get married and start a family. Plus, the main character is British (a personal weakness of mine).
What I’m Listening To:
The BeanCast
My co-worker Franco recently introduced me to The BeanCast. I’ve started listening to it on the treadmill, and it’s made the twenty-minute weight-loss hills go by much faster than listening to the top 40 on repeat.
Hosted by Bob Knorpp, Ad Age contributor and Fox Business commentator, The BeanCast brings in experts to join the round table and discuss the latest topics in marketing, branding, publishing, and more. The quality of discussions and experts they’ve brought in have really impressed me. After reading and reviewing articles every day, the change of format is refreshing.
Give one or all of these a shot this week. I would love to hear your feedback in the comments, or feel free to send me a direct message on Twitter.
If you're looking for more suggestions on industry insights and content marketing in general, set up a call with one of our experts!
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