[WEBINAR RECAP]: The Advanced Guide to Creating and Distributing Content in an Ever-Changing Industry

By Maya Szydlowski Luke

thing_1 On July 15, our CEO, John Hall, and Dave Kerpen hung out and discussed why it’s critically important for brands to share their knowledge through engaging content that educates an audience. They offered tips for developing (and documenting!) a content marketing strategy and showcased how to distribute your content effectively.

For the full recording, click this link.

You can view the full webinar presentation below:

WEBINAR: The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry (Featuring John Hall and Dave Kerpen) from Influence and Co.

We also had some great conversations on Twitter during the webinar using the hashtag #LikeableICo.

"Melting in lava sucks" - @tweetJohnHall 😂 fav quote.... seriously though great info!! Great webinar!! #LikeableICo #thankyou
— RACHFACE (@rachfaceyo) July 15, 2015

Love it - Don't be Smeagol, holding on to your precious to your own detriment. Share your knowledge. @tweetJohnHall #LikeableICO
— Suze (@Suze_Parker) July 15, 2015

"People don't buy what you do, they buy why you do it." - @simonsinek Such an important lesson when creating expert content. #LikeableICO
— Maya Szydlowski Luke (@MayaSLuke) July 15, 2015

Today's all about #contentmarketing on this #LikeableICO webinar with @DaveKerpen & @tweetJohnHall pic.twitter.com/zeiQ64qQZv
— Nicole Kroese (@NicoleKroese) July 15, 2015

Great webinar! My hand is cramping from taking notes so quickly. #LikeableICO @DaveKerpen @tweetJohnHall
— Suze (@Suze_Parker) July 15, 2015

Knowledge is an asset in PR, social, leadership, marketing, etc. Stay ahead of the curb as a leader. #LikeableICo @DaveKerpen @tweetJohnHall
— Likeable Local (@likeablelocal) July 15, 2015

.@DaveKerpen thx for your answer on the true ROI on #socialmedia marketing. I completely agree with you. Its about referrals. #likeableICO
— Joe Gill (@joegill88) July 15, 2015

Reposted content = increased engagement. Especially relevant on Twitter, where avg Tweet lifespan is 18 minutes. #LikeableICO
— Suze (@Suze_Parker) July 15, 2015

3) Tap into your employees: They're your biggest marketing asset. Encourage them to share! #LikeableICo @DaveKerpen @tweetJohnHall
— Likeable Local (@likeablelocal) July 15, 2015

Very interesting #LikeableICO pic.twitter.com/xW6oWKqlHA
— Rachel Lium (@rlium21) July 15, 2015

Did you have a question that we didn’t get to during the presentation? Leave us a comment below, and we’ll make sure John and Dave offer their feedback.